One of the most important aspects of the OSEL quality process is, without a doubt, product design. That is the reason why OSEL decided to strategically associate with international organizations, the most important being: and
	is an international association of paint manufacturers, which its main purpose is to have the most dynamic and functional color system in the world today. is the benchmark of color merchandising sales aids.
		Besides the color system, OSEL gets publicity devices of exceptional quality such as brochures, sales aids and collection of samples that are bought jointly with all the group members.
	In 1992, OSEL enters , association that groups 33 paint companies of 15 countries around the world with the purpose of develop and share technology, evaluate raw materials and competitors products and interchange experiences in an environment of common problems and non competence.
With membership in CRGI, OSEL obtains unique benefits in the Mexican market: Constant and up-to-date exchanges of worldwide information providing a step ahead in technology for paint coatings production. Fast access to new formulas that reduce cost, optimize production and offer better performance. Quick response to needs and demands from the market with regard to more stringent environmental regulations.
	Color Guild and CRGI are unique in what they do and OSEL is the only Mexican member of these prestigious international associations.