The company starts operations under the name of Pinturas Monterrey with 8 employees and an annual production of 7,500 gallons, focused mainly on the industrial market.	Pinturas Osel facilities
When Mexico opened its border to the world market, the company reviewed its long term strategies and goals to create a new vision. From this review, Pinturas Osel, S.A. de C.V. (OSEL) emerged, launching the brand name for the highest quality decorative paint on the Mexican market. OSEL does not pretend to be the biggest Mexican manufacturer of architectural coatings, but the best. That is why from the beginning, OSEL chose quality as the baseline of its competitive strategy.
OSEL implements a visual communication system (Kanban) in order to coordinate its logistics efforts. Delivery times and inventory levels decreased significatively with this system which comprises since the customers place their orders until OSEL sends its purchase orders to the suppliers.
The quality systems designed and implemented by OSEL, and the collective learning of its involved personnel, were recognized with the "Premio Nuevo Leon a la Calidad 1992" (Nuevo Leon State Quality Award 1992) and the "Premio Nacional de Calidad 1993" (National Quality Award 1993, equivalent to the Malcolm Baldridge National Quality Award). Currently, quality is not just a reality in the way OSEL operates but also represents its competitive advantage.
OSEL increases 150% its installed capacity with high technology equipment, materials that assure maximum quality and hygiene and a totally automated process that records electronically all its activities.